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Marketing strategy

marketing messaging

What to say and how to say it?

This is a sticking point for a lot of small business owners, and marketers, when it comes to creating content for social media and other marketing channels. This blog will look at what can you share in your marketing messaging and where can you get content from? To make it… Read More »What to say and how to say it?

Shoes and marketing support

When it comes to marketing support, I practice what I preach, or at least try to in the main, regarding helping and offering marketing support to my clients, co-workers and networks. And, I’ve been in your shoes! Marketing support So what do I mean by this. I have set up… Read More »Shoes and marketing support

vision boards for planning

A picture tells a thousand words

Vision boards and relationships Are you one half of a couple or a partnership? You may be married, cohabiting, dating or in business together. Whatever type of partnership or coupling you have, it is a fact that the success rate within any partnership is considerably higher if there is a… Read More »A picture tells a thousand words

An ode to anniversaries

It is celebration time! This month, Pinpoint Marketing celebrates 13 years in business! No mean feat in recessions and a pandemic. Find out more about Nicole and the business in our backstory … To celebrate our anniversary here is a little ode to our business anniversary: Authenticity in your marketing… Read More »An ode to anniversaries

Are you right to follow my lead?

Right from day one of setting up and running Pinpoint Marketing, 13 years ago this month, I have always tried to put myself in my customer’s shoes and see things from their point of view. After all, I am a consumer myself, a customer and importantly, a fellow small business… Read More »Are you right to follow my lead?