Marketing strategy

Are you right to follow my lead?

Right from day one of setting up and running Pinpoint Marketing, 13 years ago this month, I have always tried to put myself in my customer’s shoes and see things from their point of view. After all, I am a consumer myself, a customer and importantly, a fellow small business… Read More »Are you right to follow my lead?

Marketing plans and strategies? Who are these for, why have them, how to get the most from your marketing?

Last week I went to another great online networking meeting, where the members were invited to ask each other questions on what they offer, to whom, how etc business wise. Here is a summary of the questions asked in case they are questions you were thinking of asking or wondering… Read More »Marketing plans and strategies? Who are these for, why have them, how to get the most from your marketing?

lightbulb moment

Why Marketing fails?

This isn’t intended to be negative and doom and gloom, but more a case of being proactive and giving advice on what to look out for and what to avoid. We all make mistakes, and we all have good and not so good ideas, and this is true of small… Read More »Why Marketing fails?

ideal client

Desperately seeking Sarah – the wrong film title or does this sounds like you looking for your ideal client?

Have you ever been asked “Who is the ideal person I can introduce you to?” I ask this a lot when networking or working with new clients and I have been asked it myself too. If you have been asked, what’s your answer? If it is anyone and everyone, then… Read More »Desperately seeking Sarah – the wrong film title or does this sounds like you looking for your ideal client?