Right from day one of setting up and running Pinpoint Marketing, 13 years ago this month, I have always tried to put myself in my customer’s shoes and see things from their point of view. After all, I am a consumer myself, a customer and importantly, a fellow small business… Read More »Are you right to follow my lead?
So you have decided to get some help for you and your business or are at least considering it so you can focus on growing the business and do what you do best. This is a great first step, not an easy one but well worth considering. If you still… Read More »What marketing tasks from your business should or could you outsource and why?
Further to my blog the other week where I talked about attending an online networking meeting, I went to another meeting but within the same network, and we repeated the same exercise about asking each other questions on the what, how, why, and the benefits and detail of the services… Read More »Your marketing questions answered …
Marketing plans and strategies? Who are these for, why have them, how to get the most from your marketing?
Last week I went to another great online networking meeting, where the members were invited to ask each other questions on what they offer, to whom, how etc business wise. Here is a summary of the questions asked in case they are questions you were thinking of asking or wondering… Read More »Marketing plans and strategies? Who are these for, why have them, how to get the most from your marketing?
When it comes to marketing planning, what kind of planner are you? Are you a wing it see kind? Are you a leave no stone unturned, its all about the detail type of person? Are you a can’t see long term so set 30 day or 90 day plans Are… Read More »What kind of planner are you?
Desperately seeking Sarah – the wrong film title or does this sounds like you looking for your ideal client?
Have you ever been asked “Who is the ideal person I can introduce you to?” I ask this a lot when networking or working with new clients and I have been asked it myself too. If you have been asked, what’s your answer? If it is anyone and everyone, then… Read More »Desperately seeking Sarah – the wrong film title or does this sounds like you looking for your ideal client?
Firstly, a question for you. Do you see marketing as a tick box exercise that you should do because people tell you to? Maybe it is time then to set some goals, so let’s talk about goal setting! According to the dictionary, a goal is the object of a person’s… Read More »How to goal set for your business?