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Marketing strategy

Value adding

Measuring your marketing – for consistency and to add value

This recent blog from Pinpoint Marketing will look at what to measure, why, what it will show and the benefits. And also about consistency and adding value.

Consistency in your marketing

Being consistent will help you and the business avoid a famine or feast style approach to your marketing activity… Read more

Bucks based business celebrates its milestone sweet 16th!

This month, Pinpoint Marketing Consultancy Ltd celebrates 16 years of trading. According to figures from, the average age of a company on the total register at the end of March 2022 was 8.6 years, so to reach 16 years is an anniversary that founder and MD Nicole Martin is agreeably proud to celebrate.… Read more


Consistency is king … and clarity is queen

I must say the word consistency a hundred times a week when talking to clients and colleagues and when networking.

What does marketing consistency look like?

Why strive for consistency?

What are the benefits of being consistent in your business? …

The benefits of consistency in your business

Being … Read more


March and Marketing

No, I am not being narcissistic, but I am celebrating all things that are good (including me!) as we arrive in March.

Are you marching into the month with purposes and drive and with a spring in your step? Or are you dragging yourself over the line with a winter/February hangover?

I likeRead more

What is marketing

What is marketing?

What is marketing?

Marketing is the process of promoting or selling a product or a service. This involves market research and advertising.

Market research and marketing

To break these two things down, market research is where you look at the current trends of the market, which can help you to change … Read more

marketing strategy and plan

The top 5 things you should have in your marketing strategy for 2024!

What is a marketing strategy and plan?

This living document consists of:


• Objective setting

• Defining the messaging

• Defining the strategy

• Defining the target audience


• Developing the tactics

• Implementing and evaluating

Why do you need a plan and a strategy?

The strategy piece… Read more