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Marketing strategy

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The latest monthly newsletter … Is a marketing strategy and a marketing plan different or the same? Strategies and Plans – they aren’t the same AND you do need both to market your business successfully Read the newsletter here Or sign up directly here

Strategies and Plans – they aren’t the same AND you do need both to market your business successfully

Every business has to start somewhere … And somewhere is better than nowhere. Is a marketing strategy and a marketing plan different or the same? Can you have one without the other? They are different and you cannot have one without the other IF you want maximum impact and results.… Read More »Strategies and Plans – they aren’t the same AND you do need both to market your business successfully

4 main marketing mistakes made

Marketing mistake 1 Fast forwarding to the shiny stuff Small business owners can be like magpies as in they attracted to the shiny stuff. By this I mean the new launched website or the first newsletter sent or the setting up of and posting to LinkedIn for the first time.… Read More »4 main marketing mistakes made

What is working or not, where does your business come from and what action should you be taking with your marketing?

The latest Pinpoint Marketing blog answers these questions and discusses outsourcing too. When I first talk to a client or a prospect, I ask what marketing they are or aren’t doing currently. This isn’t to judge but it is to get an understanding of where they are and what they… Read More »What is working or not, where does your business come from and what action should you be taking with your marketing?