Where were you on Tuesday 12th Feb? Birmingham with the SBS crew? You and your small business missed out if not and here is why …

So last Tuesday was a very special day for me, Nicole, and for Pinpoint Marketing. As an SBS winner (SBS is the brainchild of successful businessman and philanthropist Theo Paphitis, Dragons’ Den star), a guest (my friend and website business associate Jo Dickie) and I were invited to the ICC in Birmingham for a jam packed day of networking, learning, celebrating and making plans. I won my #SBS award back in October this annual event was my first one. I had heard so many great things about the event from the previous winners on Twitter and Facebook and they were not overselling it at all I since found out.

From the Google talk, which was full of tips, to the Cyber Security advice, to the networking, catering, headshot photo area by HP, goody bags, exhibition stands, sponsor session and all the breakouts (hosted by winners, including me, but more on that later – Simply Bows and Graffiti Life), it was so educational, inspiring and it genuinely made me proud to be a winner but to also be a business owner of a UK based small business. The highlight, apart from meeting the man himself and getting my photo taken with him as he presented my winners certificate, was the conversation on stage between Theo Paphitis and Sir Tom Hunter. The take home message from this session as a business owner was definately to keep dreaming. To hear from inspiring business gurus who had been there and done it was very very motivational.

So onto my workshop! In January, the SBS crew asked for winners who would consider giving one of the breakout sessions. I put my hand up, whilst panicking slightly, and a few emails and chats later, they liked my idea of presenting what is marketing, how to plan it and how to measure as a workshop with handouts, advice, tips and stories. They kindly promoted the session for me as part of the agenda and event build up and it was really well attended. I couldn’t of been more proud of myself and thrilled I was able to help the people and the businesses in the room with my experience. The feedback to the session included the word fabulous and I have seen posts saying some of the attendees/winners had already started putting the tips to create a marketing plan into place! Wow! So thanks to the crew for allowing little old me to be part of such a prestigious and high calibre agenda and to all those who came to listen to me on the day. I have emailed out the handout to some winners who couldn’t make the marketing workshop session on the day.

I urge all the small businesses out there to get on board the SBS train, keep dreaming and enter just like I did. You have to be in it to win it as they say.  The increase in Twitter followers, the support, the networking, the opportunities and the learning journey are just a few of the reasons why you must go for it from this Sunday onwards! Find out more about #SBS here

SBS is celebrating its 8th birthday and there have been 2500 winners and around 700 were there on the. With over 370,000 applications, us worthy winners account for less than 1% of the entrants. Wow, wow, wow! Thank you Theo, your crew and SBS!

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Why Team Pinpoint could be your next football signing!

It is nearly the end of January, so that means it is transfer deadline day for many of you I’m sure. With that in mind, are you considering changing your team around to enhance the value you offer to the players, supporters and Board and to re-evaluate your marketing tactics and campaigns to make your goals happen?

How can we help?

We are both in the same business of using cleverly and carefully thought out strategies and tactics to achieve the best outcome, on or off the field. Whether you have a marketing department in place or if budget doesn’t allow, and you outsource occasionally or even get staff to pitch in every now and again, Pinpoint Marketing would love to help your club on a strategic and brainstorming level and also on a hands on campaign level.

From bringing in new supporters, attracting sponsors, improving the bottom line, growing merchandise sales, reviewing your campaigns and processes or raising your profile in the local business and residential community, we can help with advice, ideas and hands on campaigns. From social media, content planning, training, reporting and analysis and more, we are highly recommended by our clients and followers. Using digital and offline channels and cost-effective methods, we are sure we can help you and be an asset to your team.

So, why Team Pinpoint?

As well as being an experienced marketing professional with over 20 years of experience and having a team behind Pinpoint Marketing to over all of the marketing mix, on a personal level, Nicole is a football fan and also a mum of a 12-year-old grassroots and academy footballer. Being a mum has seen Nicole get involved in being a football fixtures secretary as well as a wife to a grassroots coach.

Can we have a chat over the phone or email, or a face to face meeting to discuss your short and long-term goals and how Pinpoint could possibly help get you from where your club is today to where it wants to be.

3 things that are confusing me this December …

Without sounding like a Grinch or someone having a rant, here are 3 things that are confusing (and frustrating) my small (business) mind this month:

  1. the B word – Brexit! How can all these last minute changes, back tracking, moaning, delaying, unsupportive teamwork, and so on be allowed and be ok? I am not professing to being politically savvy but the point I am trying to make is the way this is being handled simply wouldn’t be tolerated in the small business world. If I asked a client to make a decision and then if they changed their mind and were not happy about the outcomes so far etc, the situation would be handled totally differently. Even if the client did inherit someone else’s mess or decisions. This isn’t a like for like scenario I know as it is way more complex, but nevertheless …
  2. Trains! I regularly submit quotes or proposals to clients and they accept and we go ahead. What would they say or do if I then turned round weeks later and said I won’t be delivering on time, I will be late and oh yes, I need lots more money as I have gone over budget! I can’t imagine the client would be accepting of this? This situation wouldn’t happen in the small business world, well not mine anyway.
  3. Finally, I believe it is the 11th December. Therefore there are 20 days left in the month. Yes some of these are weekends and of course Christmas bank holidays, but I have heard a lot of sentences from people, conversations (not only Pinpoint related) “lets wait until January” or “after Christmas”. Whereas these points may be valid and of course people can decide when and where and how they work, but December doesn’t have to be a non working, non productive month. If all business or work gets put off then you will be left with a busy, manic and stressful January! Do what you can when you can I say, but each to their own of course.

Rant over! Hope my tongue in cheek blog has given you a chuckle this festive, Tuesday morning. AND, have a wonderful Christmas!

How was 2018 for you …

Marketing consultancy and marketing packages by Pinpoint Marketing

The end of the year is often a time when we sit back and reflect on what has happened, good and bad, and what we would like to achieve in the future.

Here at Pinpoint, we practice what we preach and we have reviewed our successes and failures (not a nice word, so lets call them “lessons”) and we have put a plan in place for 2019. Why have we?

Without knowing where you came from and where you are know, it is impossible to note that has changed and how. Without then knowing where you are today and where you want to be, how can you plan out how to get there? This Linkedin article will explain more about this journey.

There is also a school of thought I have learnt about which requires us/me/you as the business owner to take 100% responsibility. This is for the good and bad decisions and choices and activity. It is a simple ethos, but it works!

So, how was your 2018?

Have you reviewed your marketing and your business, good or bad? Need some help on what to look for and what to improve? Ask Pinpoint about our accountability package.

Forearmed is forewarned …

How much do you know about your competition?

As business owners, there are many stats to keep a track of and many areas of the business to remain on top of. One of the key areas is your competition.
Why?

We are not recommending copying them of course, but seeing what they are doing helps understand what you are up against if customers approach you with comparing questions, but also this research will help you be mindful of what they are not doing so you can craft out your niche and your USP.
Reviewing your competition also helps define and analyse keywords and online activity for SEO and online marketing purposes.

So who is your competition?
Think direct and like for like but also think about similar companies even if they are not exactly matching on paper. The competition may be local and national and it may be on and offline.
Marketing Plans created by Pinpoint Marketing covers competition analysis in terms of reviewing their sites and social media profiles, but searching for them and you using Google and keywords.

Forearmed is forewarned as they say …