So the GDPR has been with us nearly two years. In the beginning there was a flurry of emails demanding consent and people panicking that they would no longer be able to contact their customers. Yet the actual purpose of the new legislation was often overlooked or unclear. Data, according… Read more
Firstly, all is not lost, but it may be a case of needing to be more savvy and clever with your marketing campaigns.
Regarding the database you have, if some haven’t given consent and if you haven’t deleted it yet, there is the possibility of keeping and using some of the data under the guide of “legitimate… Read more
So, you have sent an email or a few asking clients and contacts on your database (current data, prospects, lapsed) to consent. Some will not have responded. So, what are your options?
Can I keep contacting them after the 25th May has passed?
(using a tool like Mailchimp)
If they are a client currently, … Read more