So the GDPR has been with us nearly two years. In the beginning there was a flurry of emails demanding consent and people panicking that they would no longer be able to contact their customers. Yet the actual purpose of the new legislation was often overlooked or unclear. Data, according to… Read More »Guest blog – Why do we have the GDPR?
Firstly, all is not lost, but it may be a case of needing to be more savvy and clever with your marketing campaigns. Regarding the database you have, if some haven’t given consent and if you haven’t deleted it yet, there is the possibility of keeping and using some of… Read More »Has your database taken a recent hit? It’s ok, but what next?
So the 25th May has passed. We are all still here and all still running our businesses! So, what next? Do you need ideas for your database, how to reach out, how to engage and how to re build your sales funnel? Ask Pinpoint ….
So, you have sent an email or a few asking clients and contacts on your database (current data, prospects, lapsed) to consent. Some will not have responded. So, what are your options? Can I keep contacting them after the 25th May has passed? (using a tool like Mailchimp) If they… Read More »What next? Options after sending your consent request sign-up email?