Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. https://pinpointmarketingconsultancy.co.uk/what-is-marketing/
If you are looking for growth in your business, with consistency,… Read more
SEO (search engine optimisation) is a phrase that you have no doubt come across as an SME, but what does it really mean and what can you do in your own business to help your content get found online.
In this guest article, I will be defining what is SEO and why it’s important before diving into the three main… Read more
Blogging is widely used as a marketing tool in the B2C space, but did you know it also plays an important role in B2B marketing, too? As a content writer, I help B2B businesses get their message out to their audience with regular blog posts. But a lot of B2B brands aren’t leveraging blogging in their marketing… Read more
The messaging your business puts out there via social media posts, newsletters and so on. This is your marketing speak and messaging plus your sales CTA’s. This is a lot of content and types of, and there are a lot of channels (the places you distribute these messages via)… Read more
Last month we looked at non-digital routes to communicating with our customers. So this month we are looking at the digital ways. The current pandemic has no doubt had an impact on the world of digital marketing. Businesses that weren’t online pre pandemic mainly decided to get online and those that … Read more
This blog will look at what is new in digital marketing. The current pandemic has no doubt had an impact on the world of digital marketing. Businesses that weren’t online pre pandemic mainly decided to get online and those that were already online, decided or were prompted to up their digital game and … Read more
Regardless of which of the cloud based email marketing sites or CRM integrations you will be using, it is important to know why you are sending emails, what to include and what to be mindful of.
Email marketing sometimes has a bad press when it comes to SPAM and those who ignore the GDPR. But if you … Read more
Recent stats show that Facebook has 2.5 billion active users and that 5.5 million people use Instagram stories every day. There are 145 million daily active users on Twitter and LinkedIn has over 500 million members.
If you’re reading these stats and wondering how on earth “little-old-you” can stand… Read more
We all have our reasons why we became self employed or why we chose our career path, which is our why? So what is yours?
I have a few whys. 1 was initially to try and achieve the elusive work life balance whilst raising a young family which I could then work around around. Some days and weeks I achieve this and… Read more
