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Digital Marketing

An introduction to SEO

Introduction to SEO for Small Business

SEO (search engine optimisation) is a phrase that you have no doubt come across as an SME, but what does it really mean and what can you do in your own business to help your content get found online.

In this guest article, I will be defining what is SEO and why it’s important before diving into the three main… Read more

Business blogging

9 benefits of blogging in the B2B space

Blogging is widely used as a marketing tool in the B2C space, but did you know it also plays an important role in B2B marketing, too? As a content writer, I help B2B businesses get their message out to their audience with regular blog posts. But a lot of B2B brands aren’t leveraging blogging in their marketing… Read more

How and why use email marketing?

Regardless of which of the cloud based email marketing sites or CRM integrations you will be using, it is important to know why you are sending emails, what to include and what to be mindful of.

Email marketing sometimes has a bad press when it comes to SPAM and those who ignore the GDPR.  But if you … Read more