Last month we looked at non-digital routes to communicating with our customers. So this month we are looking at the digital ways. The current pandemic has no doubt had an impact on the world of digital marketing. Businesses that weren’t online pre pandemic mainly decided to get online and those… Read More »Communicating with your customers digitally. How to do it …
This blog will look at what is new in digital marketing. The current pandemic has no doubt had an impact on the world of digital marketing. Businesses that weren’t online pre pandemic mainly decided to get online and those that were already online, decided or were prompted to up their… Read More »Digital Marketing – what is new and what should you as a small business owner be doing?
Regardless of which of the cloud based email marketing sites or CRM integrations you will be using, it is important to know why you are sending emails, what to include and what to be mindful of. Email marketing sometimes has a bad press when it comes to SPAM and those… Read More »How and why use email marketing?
Recent stats show that Facebook has 2.5 billion active users and that 5.5 million people use Instagram stories every day. There are 145 million daily active users on Twitter and LinkedIn has over 500 million members. If you’re reading these stats and wondering how on earth “little-old-you” can stand out… Read More »Top Tips: How to Stand out from the crowd on social media – guest blog from Claire Fryer
We all have our reasons why we became self employed or why we chose our career path, which is our why? So what is yours? I have a few whys. 1 was initially to try and achieve the elusive work life balance whilst raising a young family which I could… Read More »Knowing your why, in theory and in reality!
Today I went to visit Philippa Sawyer at High Wycombe based Wycombe Sound (available online, on the app and on FM at 106.6FM). This community radio station is there for its listeners, from breakfast shows to drive time, evenings and weekends. Shows and programme include and cover sports shows, interviews,… Read More »Introducing Wycombe Sound – the local High Wycombe radio station
Your website is your shop window to the world, it’s where people will check you out, see what you offer and find out how to contact you. So it’s really important you include all the right elements on your landing pages to maximise the effectiveness of your site A successful… Read More »What to include on your Website Pages?
What is a UTM? Where are you getting the most traffic from? Which one of your social media feeds bring in the most leads? How can you personalise the url’s within your campaigns? Use a UTM link! UTM stands for “Urchin tracking module.” UTM codes are bits of text you can… Read More »What is a UTM and how you can use them to strengthen your marketing?
