As with any marketing activity or task, marketing isn’t just a tick box and it isn’t something to do within your business just because. Measuring your marketing for results, sales, progress, ROI and so on is important of course, but you will only do this if you see a benefit,… Read More »Measuring your marketing – what to measure, why and what it will tell you
Business Owner advice
I know it’s only November but I’ve never been one to be late and I am proudly one of life’s planners and organisers both in business and at home.So with this in mind and with the season of goodwill just around the corner, here are 12 adventageous (see what I… Read More »Tis the time of giving …
Goal setting for your business With the end of the year in sight, did you set any goals for your business in 2022? And if you did, did you write these down and did you share them with some like a coach or mentor or accountability partner? They say if… Read More »Accountable is a key word in business planning
The latest monthly newsletter … Welcome to the November 2021 newsletter – The Talking Point by Pinpoint. How to be accountable in your marketing How are you getting on achieving your goals for 2021? And 22 reasons to have a marketing plan in 2022! Read the newsletter here Or sign… Read More »Read our latest Newsletter
The last few months have been unpredictable and challenging to say the least. Business owners have been tired but resilient and pushed yet thrived. So with less than 70 days until 2022, here are 22 reasons to create and implement a Marketing Plan for your business. (If you need to… Read More »22 reasons to create and implement a Marketing Plan for your business.
What marketing areas do you struggle most with? Last month we ran a poll on LinkedIn for market research purposes, asking what marketing areas do you struggle with that you could benefit from with support. This was aimed at fellow small business owners. Here are the answers I suggested and… Read More »What marketing areas do you struggle most with?
Marketing is all about consistency and continuity. Marketing is about having a presence and having your name out there but on a consistent and regular basis. The frequency of posting can vary per social media channel and per your audiences preferences, but being regular is always important regardless. Marketing content? What… Read More »Consistency in your marketing and how to achieve this
Hybrid marketing The word hybrid means “a thing made by combining two different elements.” In the past we have heard of hybrid cars and more recently, hybrid working with employees working a mixture from home and in the office. So, what about hybrid marketing? Is it a thing? Here at… Read More »Hybrid marketing – is it an actual thing?