Last week I attended the 11th SBS conference https://www.theopaphitissbs.com/ with my fellow winners, and with my son with me as my guest. It was a day long conference in Birmingham with Theo Paphitis himself presenting, as well as other main stage speakers including Google, NatWest and Stacey Solomon… Read more
Business Owner advice
This time of year drives me slightly crazy! 😜 The number of folk setting new years resolutions that statistically will falter before you’ve even hit the end of January…Bonkers I could wax lyrical, or is that rant about why they’re really not helpful…
Here are four reasons why resolutions… Read more
What is marketing?
Marketing is the process of promoting or selling a product or a service. This involves market research and advertising.
Market research and marketing
To break these two things down, market research is where you look at the current trends of the market, which can help you to change … Read more
According to bestselling author Seth Godin, the secret to marketing is no secret at all: “word of mouth is all that matters.” Godin defines marketing as “the art of making something that people want to talk about.”
5 facets of a fantastic case study
- A true business case study doesn’t just tell your own part of the story. It tells both sides – with much more weight given to the customer’s experience and value gained than to your service or product.
- Companies that trust their customers to share real experiences
Ghosting in business
Ghosting is a relatively new term that refers to “abruptly cutting off contact with someone without giving that person any warning or explanation for doing so. Even when the person being ghosted reaches out to re-initiate contact or gain closure, they’re met with silence.”… Read more
Forbes says in an article there are 4 Steps to successful brainstorming
1. Lay out the problem you want to solve.
2. Identify the objectives of a possible solution.
3. Try to generate solutions individually.
4. Once you have gotten clear on your problems, your objectives and your personal solutions … Read more