This isn’t intended to be negative and doom and gloom, but more a case of being proactive and giving advice on what to look out for and what to avoid. We all make mistakes, and we all have good and not so good ideas, and this is true of small… Read More »Why Marketing fails?
The latest monthly newsletter … Welcome to the March 2021 newsletter – The Talking Point by Pinpoint. During this spring based month we look at, in a positive and proactice way, the reasons why your marketing, ideas and campaigns may fail and what to do about this. This issue also… Read More »Read our latest Newsletter
When it comes to marketing planning, what kind of planner are you? Are you a wing it see kind? Are you a leave no stone unturned, its all about the detail type of person? Are you a can’t see long term so set 30 day or 90 day plans Are… Read More »What kind of planner are you?
I had a “light bulb” moment this week. Well, I say a “light bulb” moment, but it wasn’t really as I knew this already, so maybe it was more of a “oh yeah” and a reminder moment. I was having a when is lockdown going to end moment like many… Read More »This is a reminder to be in flow …
Firstly, a question for you. Do you see marketing as a tick box exercise that you should do because people tell you to? Maybe it is time then to set some goals, so let’s talk about goal setting! According to the dictionary, a goal is the object of a person’s… Read More »How to goal set for your business?
Marketing planning is soooo 2021 and not just a 2020 thing … This article will look into should you plan, why plan, what to consider before planning and 21 reasons to have a marketing plan in 2021. No more haphazard efforts, inconsistent campaigns and scattergun marketing! Should you plan? Of… Read More »Is planning for your business in 2021, pointless or might I have a point?
Outsourcing your marketing? It’s the burning question for all business owners experiencing growth or wanting to scale their business up or wanting someone to take away the tasks they cannot or do not want to do themselves within their business. Outsourcing (defined as the practice of sending non-core business activities… Read More »To outsource your or not to outsource?
How good are you at measuring things? In life, albeit subconsciously, we constantly assess and review things. We might try something new or a different brand and then be mindful of how good or bad it is as we use it. Then, we might get a compliment which reminds us… Read More »3 steps to better marketing measurement