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Business Owner advice

Bucks based business celebrates its milestone sweet 16th!

This month, Pinpoint Marketing Consultancy Ltd celebrates 16 years of trading. According to figures from, the average age of a company on the total register at the end of March 2022 was 8.6 years, so to reach 16 years is an anniversary that founder and MD Nicole Martin is agreeably proud to celebrate.… Read more


March and Marketing

No, I am not being narcissistic, but I am celebrating all things that are good (including me!) as we arrive in March.

Are you marching into the month with purposes and drive and with a spring in your step? Or are you dragging yourself over the line with a winter/February hangover?

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my day at sbs

Last week I attended the 11th SBS conference with my fellow winners, and with my son with me as my guest. It was a day long conference in Birmingham with Theo Paphitis himself presenting, as well as other main stage speakers including Google, NatWest and Stacey Solomon… Read more

New year resolutions vs goals

This time of year drives me slightly crazy! 😜 The number of folk setting new years resolutions that statistically will falter before you’ve even hit the end of January…Bonkers I could wax lyrical, or is that rant about why they’re really not helpful…

Here are four reasons why resolutions… Read more

What is marketing

What is marketing?

What is marketing?

Marketing is the process of promoting or selling a product or a service. This involves market research and advertising.

Market research and marketing

To break these two things down, market research is where you look at the current trends of the market, which can help you to change … Read more

WOM marketing

A case in point – using WOM for marketing

According to bestselling author Seth Godin, the secret to marketing is no secret at all: “word of mouth is all that matters.” Godin defines marketing as “the art of making something that people want to talk about.”

WOM for marketing. This article is for small business owners looking to perfect their … Read more

case study

The ins, outs and upside downs of case studies for your marketing – pt2

5 facets of a fantastic case study

  1. A true business case study doesn’t just tell your own part of the story. It tells both sides – with much more weight given to the customer’s experience and value gained than to your service or product.   
  2. Companies that trust their customers to share real experiences
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