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Business Owner advice

my day at sbs

Last week I attended the 11th SBS conference with my fellow winners, and with my son with me as my guest. It was a day long conference in Birmingham with Theo Paphitis himself presenting, as well as other main stage speakers including Google, NatWest and Stacey Solomon… Read more

New year resolutions vs goals

This time of year drives me slightly crazy! 😜 The number of folk setting new years resolutions that statistically will falter before you’ve even hit the end of January…Bonkers I could wax lyrical, or is that rant about why they’re really not helpful…

Here are four reasons why resolutions… Read more

What is marketing

What is marketing?

What is marketing?

Marketing is the process of promoting or selling a product or a service. This involves market research and advertising.

Market research and marketing

To break these two things down, market research is where you look at the current trends of the market, which can help you to change … Read more

WOM marketing

A case in point – using WOM for marketing

According to bestselling author Seth Godin, the secret to marketing is no secret at all: “word of mouth is all that matters.” Godin defines marketing as “the art of making something that people want to talk about.”

WOM for marketing. This article is for small business owners looking to perfect their … Read more

case study

The ins, outs and upside downs of case studies for your marketing – pt2

5 facets of a fantastic case study

  1. A true business case study doesn’t just tell your own part of the story. It tells both sides – with much more weight given to the customer’s experience and value gained than to your service or product.   
  2. Companies that trust their customers to share real experiences
Read more
ghosting in business

Ghosting in sales and marketing

Ghosting in business

Ghosting is a relatively new term that refers to “abruptly cutting off contact with someone without giving that person any warning or explanation for doing so. Even when the person being ghosted reaches out to re-initiate contact or gain closure, they’re met with silence.”… Read more