Over the years of running my own business the briefs I have received have come in all sorts of shapes and sizes, ranging from a few lines on an email through to a 10 page in depth business analysis on what the client is looking for. If the brief I… Read More »How to brief a graphic designer – guest blog
This current time of change has got me thinking about communication. In particular, I have been reading and hearing comments in the media about how we are all communicating and how we are being communicated to, with good and bad examples. Mark Twain said, “It usually takes me more than… Read More »The what and how of communication?
We all have our reasons why we became self employed or why we chose our career path, which is our why? So what is yours? I have a few whys. 1 was initially to try and achieve the elusive work life balance whilst raising a young family which I could… Read More »Knowing your why, in theory and in reality!
What is personal branding? Personal branding is what makes you unique, the brand you create for yourself and how others perceive you. Creating the right personal brand for you will maximise your potential and ensure others will see you in the way you wish to be perceived. So how can… Read More »What is personal branding? – guest blog from Niki of The Style Hall
A brand is a name, term, design, symbol, or other feature that distinguishes an organisation or product from its rivals in the eyes of the customer. Brands are used in business, marketing, and advertising. Name brands are sometimes distinguished from generic or store brands. Colour plays a huge part in… Read More »Branding – it is more than just a logo …