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Buckinghamshire based Pinpoint Marketing gets a Twitter Boost from Theo Paphitis.

A Bucks based firm has received a business boost from Retail Entrepreneur Theo Paphitis. Last week, Nicole Martin, owner of Pinpoint Marketing, tweeted Theo about her business during ‘Small Business Sunday’ and was one of weekly winners to gain a retweet by Theo to his 500,000 Twitter followers.  The weekly initiative, set up by Theo in 2010, now has over 2200 #SBS winners and supports small businesses in the UK.

Business and retail entrepreneur and self-confessed Shopkeeper, Theo re‐tweeted Pinpoint Marketing’s message to his almost 500,000 followers and as a result, Pinpoint’s Twitter accounts has almost 100 more followers and increased social media presence. They are also profiled on the #SBS website ( that is exclusive to all Small Business Sunday winners.

Nicole of Pinpoint Marketing said, “I am so excited and proud to be one of the winners. We have been in business for 10 years now. It is great to have support from Theo because it can be hard to raise our profile and Theo has recognised our hard work and helped spread the word about what we do to his following.”

Small business champion and Ryman Stationery, Robert Dyas and Boux Avenue Chairman, Theo Paphitis, said: “We are thrilled to welcome new #SBS members every week and highlight just how important it is to support our small businesses here in the UK.  My vision is that everyone who has ever won an #SBS re-tweet from me becomes part of a friendly club; like-minded individuals who can share successes and learnings. The website will also give a valuable profile to the winners chosen and I wish Pinpoint Marketing every success.”

Anyone looking for a re‐tweet from Theo should tweet him about their business on Sunday between 5 PM and 7.30 PM and include the hashtag #SBS. Six lucky businesses are re‐tweeted every Monday at 8 PM and then invited to enter their profile on the new website, attend the annual #SBS networking event and take advantage of the networking opportunities.

For further information about Small Business Sunday please visit