A brand is a name, term, design, symbol, or other feature that distinguishes an organisation or product from its rivals in the eyes of the customer. Brands are used in business, marketing, and advertising. Name brands are sometimes distinguished from generic or store brands.
Colour plays a huge part in branding. Read about using colour in this article from Vista Print.
When we think of branding, we normally think of logos, Pantone’s, straplines and so on. This is branding in the traditional sense and is very important to do and get right. But what about personal branding? This is an area talked about and focused on more and more. Your personal branding or persona looks at what makes you, you and what makes you memorable and unique. Your usp! (Unique selling point).
For me, my branding for Pinpoint and my personal branding is all about the colour red whether that be my logo or clothing or merchandise and collateral that I hand out. I have been referred to as the “red marketing lady”! I have also been called “Nicole Marketing” instead of Nicole Martin. It doesn’t bother me as it is something that makes me memorable.
If you have a brand already, you may want to consider a rebrand? Why? If you aren’t proud of your brand, if you feel its outdated or if your business has evolved and your brand doesn’t reflect the changes.
Use your brand to tell your story. What is your personal story? What do you want to be famous for and so on.