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Often clients of mine or business owners I talk to think that Marketing is a magic wand eg with some effort and some pizzazz, great results will happen. Sadly this isn’t the case. Marketing requires thinking about, planning, implementing and measuring. I always advise businesses to see marketing as the starting point. Marketing activities or … Continue reading Why bother with a Marketing Plan?
April 2018 Grow your own marketing through our new online marketing training course! Your marketing, your way. Read the newsletter
One of my favourite memes online at the moment is the one where the person asks a women what its like to be busy and she replies that her brain is like having hundreds of tabs open like on a lap top but all the time! So using this analogy, how can you get your … Continue reading Content is king!
No, Pinpoint Marketing hasn't diversified into recycling. But we do understand that none of us like wasting time, money or precious resources, as small business owners. Plan your content! Recycle your content! Make sure your marketing messaging is consistent across all social media, all marketing and all collateral! Start by creating a content plan! This … Continue reading Who doesn’t love a bit of recycling! (of the content variety!)