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New year resolutions vs goals

This time of year drives me slightly crazy! 😜 The number of folk setting new years resolutions that statistically will falter before you’ve even hit the end of January…Bonkers I could wax lyrical, or is that rant about why they’re really not helpful…

Here are four reasons why resolutions… Read more

What is marketing

What is marketing?

What is marketing?

Marketing is the process of promoting or selling a product or a service. This involves market research and advertising.

Market research and marketing

To break these two things down, market research is where you look at the current trends of the market, which can help you to change … Read more

marketing strategy and plan

The top 5 things you should have in your marketing strategy for 2024!

What is a marketing strategy and plan?

This living document consists of:


• Objective setting

• Defining the messaging

• Defining the strategy

• Defining the target audience


• Developing the tactics

• Implementing and evaluating

Why do you need a plan and a strategy?

The strategy piece… Read more

Seasons Greetings from Pinpoint Marketing

2023, in my words …

How was your business year?

How was 2023 for you and the business? (albeit I appreciate it hasn’t ended yet!)

What has worked for your business?

What worked in the business marketing, sales, staff, admin, finance or other wise and what of all of this would you like to carry over into 2024 and beyond?

Perhaps… Read more

10 key questions to ask yourself as an accountant

Why are UK businesses losing up to £150,000 a year in payroll errors? According to a survey, 91% of businesses admitted to making payroll errors every month. This is especially serious for companies with 500 or more employees, where the cost of getting it wrong could amount to the huge figure above.

(… Read more

law based marketing

10 key questions to ask yourself as a legal practice

SMEs lose out by not taking care of their legal problems. A YouGov survey was conducted to establish the cost to SMEs of not taking care of their legal business and the risks they take as a result. They interviewed 1,000 SMEs in the UK and the results were then analysed by the Centre of Economics and Business… Read more