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The latest monthly newsletter … Is a marketing strategy and a marketing plan different or the same? Strategies and Plans – they aren’t the same AND you do need both to market your business successfully Read the newsletter here Or sign up directly here

Strategies and Plans – they aren’t the same AND you do need both to market your business successfully

Every business has to start somewhere … And somewhere is better than nowhere. Is a marketing strategy and a marketing plan different or the same? Can you have one without the other? They are different and you cannot have one without the other IF you want maximum impact and results.… Read More »Strategies and Plans – they aren’t the same AND you do need both to market your business successfully

Why should I have ideal clients?

Defining who your ideal customer is can feel counterintuitive because limiting potential audiences sounds bad, right? Actually the opposite holds true. If you run a business – small or large – you can’t be the ‘the perfect solution’ to every single problem. So focusing in on the right audiences for… Read More »Why should I have ideal clients?

4 main marketing mistakes made

Marketing mistake 1 Fast forwarding to the shiny stuff Small business owners can be like magpies as in they attracted to the shiny stuff. By this I mean the new launched website or the first newsletter sent or the setting up of and posting to LinkedIn for the first time.… Read More »4 main marketing mistakes made