Have you designed your own logo? It’s great that you’ve taken the initiative and had a go – well done! I know how hard it must have been for you to come up with the right look and feel. But is it up to the job and do you have… Read More »6 tips to check your homemade logo is up to the job
Whether your business is large or small, established or brand new, I will bet that you have goals and targets in mind already. Things you would like to achieve within your business. There will be targets that include finances but also other things like the environment you work in, whether… Read More »Business vision boards – visually growing your business
At a recent networking event as a business development/strategy exercise the group each asked us questions about what we do and so on. Here are my marketing questions. Q. What do I love most about what I do? I love helping small business owners by supporting them and taking away… Read More »Probe pinpoint – your marketing questions answered …
It’s good to talk! Who remembers the old BT ad with this strapline or am I showing my age? The ad may be old but the message and meaning is still very relevant. And even more so in today’s hybrid working world wouldn’t you say? Hybrid working According a piece… Read More »6 ways to keep communicating with your internal customers
The latest monthly newsletter … Is a marketing strategy and a marketing plan different or the same? Strategies and Plans – they aren’t the same AND you do need both to market your business successfully Read the newsletter here Or sign up directly here
Every business has to start somewhere … And somewhere is better than nowhere. Is a marketing strategy and a marketing plan different or the same? Can you have one without the other? They are different and you cannot have one without the other IF you want maximum impact and results.… Read More »Strategies and Plans – they aren’t the same AND you do need both to market your business successfully
Defining who your ideal customer is can feel counterintuitive because limiting potential audiences sounds bad, right? Actually the opposite holds true. If you run a business – small or large – you can’t be the ‘the perfect solution’ to every single problem. So focusing in on the right audiences for… Read More »Why should I have ideal clients?
Marketing mistake 1 Fast forwarding to the shiny stuff Small business owners can be like magpies as in they attracted to the shiny stuff. By this I mean the new launched website or the first newsletter sent or the setting up of and posting to LinkedIn for the first time.… Read More »4 main marketing mistakes made
