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3 steps to better marketing measurement

How good are you at measuring things?

In life, albeit subconsciously, we constantly assess and review things. We might try something new or a different brand and then be mindful of how good or bad it is as we use it. Then, we might get a compliment which reminds us of what we have changed and if that product… Read more

The Truth About Marketing: Routes to Market

Welcome back to my blog series, The Truth About Marketing. It’s all about the good, the bad and the ugly as well as myth-busting and sharing some top marketing tips along the way.

This blog is about the ‘doing’: how do you get your product or service out there and what do you need to consider when planning … Read more

Always remember to plan ahead when it comes to marketing

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