How good are you at measuring things? In life, albeit subconsciously, we constantly assess and review things. We might try something new or a different brand and then be mindful of how good or bad it is as we use it. Then, we might get a compliment which reminds us… Read More »3 steps to better marketing measurement
Welcome back to my blog series, The Truth About Marketing. It’s all about the good, the bad and the ugly as well as myth-busting and sharing some top marketing tips along the way. This blog is about the ‘doing’: how do you get your product or service out there and… Read More »The Truth About Marketing: Routes to Market
Understanding your ideal customer, or avatar as some call it, might seem like an obvious thing to do when you want to sell to them. However, many business owners worry that by identifying certain people who suit their product or service, they will lose out on selling to everyone else.… Read More »5 reasons why understanding your ideal customer will make your marketing easier