I have been in marketing a long time now and I have been self employed for almost 11 years too, so I have had plenty of times and occasions to see simple and common mistakes made time after time. I will just hop up on my soap box and tell you some silly mistakes that I have seen made, and corrected, that once addresses and fixed, can make a difference to you, your business and your customers in a positive way.
- Setting up social media profiles (Facebook, Twitter, Instagram, Linkedin, Google my Business) and then leaving them dorment with no regular posts, photos, videos and so on
- Having a newsletter sign-up box on your website but never sending an email newsletter out
- Creating and printing marketing material that lacks important content eg phone number, special code, url, call to action and so on
- Jumping head first into campaigns and starting up ideas but never completing anything or following up. Scattergun approach to marketing as it is known.
- Creating and implementing campaigns without knowing the basics of why you are doing this, who you re aiming the messaging at and so on. This is like guesswork and assuming the client will put everything together
- Not being organised and working on your marketing randomly or whenever there is time. No consistency or continuity will not lead to results and success
- Not following up. If a potential new customer calls you or emails you or submits a form via your website and you do not follow up, this is a real wasted opportunity. It sounds crazy but it has happened. To the customer, it is like you can’t be bothered with them and they will simply go elsewhere to buy
- Receiving some good news eg a new project, company anniversary, award win etc and then not telling anyone about it! No press release, no social media post, no radio interview, nothing! It is ok to be proud and shout about your achievements. If you don’t, no one else will
- Not going networking. Staying in your home office or office and not getting there amongst suppliers or customers/potential customers can be fatal. Networking can help you grow, train and learn, but it can also get your name/your businesses name out there to those in the room and all their contacts! I recommended you Google #GirardsLawof250
- Not having a content plan to showcase all of your products/services across all your marketing channels. To ensure all services are marketed equally and to enable content to be written and recycled for blog, website, minutes, social media, your monthly content plan will contain, for each medium, a template outlining ideas and draft wording.
Whereas these mistakes are not gravely serious, in the grand scheme of things, they are still mistakes that need addressing in order to maintain professionalism and to keep up your brand and personal brand appearance. If you need help in correcting your mistakes or not making them in the first place, get in touch.